Effen Vodka Bar Locator iPhone App - FWA Award - ウォッカのプロモーションで利用されるAR機能付きアプリ
ウォッカ”Effen”のプロモーションで利用されるAR機能付きアプリ。単なるギミックだけではなく、購入してもらうためのアプリとなっている。
(via YouTube by aisle07work)Design and build a simple to use iPhone™ application that connects people, places and EFFEN® vodka. Taking advantage of the device's camera, GPS and compass, the team created an augmented reality view of the user's surroundings. As landscape pans across the screen, tabs emerge in order of proximity. These tabs signify EFFEN® bars, events and distributors. Touch the tab to get more information, including directions from any location.
