Very launches first AR campaign - スマートフォンで体験するファッション向け#ARコンテンツ

スマートフォン向けアプリでは有名な blippar上で動作するコンテンツ。下記の写真をアプリ起動後にカメラでかざすと、画像を認識してファッションショーがインタラクティブに楽しめる。気に入ったら購入できるサイトへの遷移も容易だ。画像認識技術であり、厳密にはARではないかもしれないがユーザを惹きつける効果はあるだろう。

Very.co.uk to partner with The Sun’s Fabulous magazine to launch the first in a series of augmented reality marketing initiatives as part of a test and learn push during the Christmas season.

Very is also planning to trial a number of other augmented reality and mobile initiatives during the busy Christmas period as a way to test concepts to build into its 2013 marketing strategy and says that almost a third of its traffic already comes through mobile devices. An increasing amount of interaction with the brand and its product ranges is when consumers are on the move.

Dan Rubel, head of marketing at Very.co.uk, says: “Very.co.uk is all about demystifying the weird and wonderful world of fashion and providing our customers with style inspiration. Introducing augmented reality into our print and outdoor advertising is a natural step that we’ve been looking at for some time.

(via http://www.marketingweek.co.uk/news/very-launches-first-ar-campaign/4004495.article)