M&M'S® Come to Life in Melbourne! - チョコレートで有名なM&Mがアプリ公開のキャンペーンで参加型ARを設置

チョコレートやキャンディで有名な　M&Mが、メルボルンのフェデレーションスクエアで、アプリのリリースを祝い、巨大なスクリーンで楽しめる参加型ARを設置した。ステージに立つと、目の前の巨大なスクリーン上に、M&Mのあの有名なキャラクターが出現し、楽しみを提供してくれるというもの。

M&M'S® Come to Life in an Augmented Reality Experience at Federation Square, Melbourne.

Thousands joined the M&M'S® Characters, Red and Yellow at Federation Square, Melbourne to see them come to life in an Australian first augmented reality experience. Lucky M&M'S® fans were able to interact with the characters in an intimate one to one experience, to celebrate the success of the M&M's Action Pack App for smartphone.

Download the M&M'S® Action Pack App to see your M&M'S® come to life.
Available for iPhone and iPod Touch: 
https://itunes.apple.com/au/app/actio... 
Available for Android:
https://play.google.com/store/apps/de...

The M&M'S® are known around the planet as being the most irresistible, colourful candy coated chocolate. Keep up-to-date with the colourful exploits of Red, Yellow and the gang at http://m-ms.com.au.

(via YouTube by mmsaustralia)