See how this UW football print ad comes to life with your smartphone - フットボールの新聞広告をARで

印刷物がデジタル技術とちょうど良い具合に調和するとこのようになる。金曜日発行のシアトルタイムズのスポーツ欄3ページ目のUWフットボールの広告画像にスマートフォンのカメラを向けると、その部分が魔法のように動き始める。Aurasmaを起動し、'UW'  で検索して、フォローすると日本でも体験することができる。下記の画像で試してみよう！

Many out there believe print media is doomed, and that no one needs to pick up a newspaper when everything is available for free — well, sometimes — on the Internet.

But what about something that combines a little bit of both worlds? The University of Washington Athletics Department is trying just that with a new ad campaign that’s centered around our smartphones and augmented reality.

Turn to page three of Friday’s Seattle Times’ sports section and you’ll find a UW football ad on the lower right corner. It looks fairly normal — until you hover over it using an app called Aurasma.

The San Francisco-based startup has built an app that allows brands to create content that can become much more robust with the help of a smartphone.
(via YouTube by http://www.geekwire.com/2013/university-washington-football-ad-life/)