xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Volkswagen Virtual Golf Cabriolet app "Augmented Reality" on your smartphone -フォルックスワーゲンをARで体験

It is a smart phone and an application to be able to experience AR as for Golf Cabriolet. However, it seems to be able not only to be displayed simply but also to enjoy it excluding begin interactive being prepared a lot, and the golf fan. 

スマートフォンで Golf CabrioletをAR体験できるアプリケーション。ただ単純に表示されるだけではなく、インタラクティブな仕掛けが多数用意されており、ゴルフファン以外でも楽しめそうだ。


In the dealer's showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or they can use the dealers iPads with the application already loaded.

The app allows the user to view and experience the vehicle as if it was on site :
- Real size projection / outside & inside of the car
- Many available options: rooftop opening, car rotation, color or rim change

Developing real-size Augmented Reality pushed us beyond the limits of the technology :
"Promoting a legendary model such as the Golf Cabriolet through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the world." says Bruno Uzzan, CEO of Total Immersion.

This application has also been developed for the experience to be triggered from various supports including, press advertising, postal card and Internet web site.

DOWNLOAD and PRINT the augmented reality marker to live the experience :
http://nouvellegolfcabriolet.fr/site/VW_Marqueur_RA_GolfCabriolet.pdf
DOWNLOAD the app on iPhone & iPad :
http://itunes.apple.com/fr/app/volkswagen-%C2%ADvirtual-%C2%ADgolf-%C2%ADcabr...
DOWNLOAD the app on Android :
https://market.android.com/details?id=com.volkswagen.golfcabrioletRA&feature

(via YouTube by  )