透けて見えるＡＲアプリ - Moosejaw X-Ray App #AR

洋服が透けて見えるアプリ。まさしくX-Rayだけど、もちろん実際に透けるわけではないだろうね。

The Moosejaw X-Ray App is an augmented reality experience designed to work with the Moosejaw Winter Catalog (Available Now).
GO TO bit.ly/MJXRAY for more info.
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X-RAY SCANNER:
Experience the latest Moosejaw Outdoor Gear and Apparel Catalog in a whole new way. Once the X-Ray App is installed and opened, simply aim your device’s camera at pages in the catalog to activate the X-Ray scanner. 

(via vimeo by Gary Wohlfeill)

A couple of days back , this piece appears in TOI. Moosejaw, a retailer which focuses on outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping, introduced an new app – X-ray augmented reality app . See it for yourself. And the most interesting aspect of the company is , it does not sell underwear or lingerie. And the sales have gone by 37 %. That is interesting use of technology. The question is what lead customers buy, was it the actual product or festive season or the app or just the Moosejaw madness?

(via http://mclodha.wordpress.com/2011/12/23/what-lies-beneath-an-app-that-bares-all/)