Audi Interactive AR Showroom in Singapore - シンガポールのアウディがショウルームでAR
ARアプリを開発するARworksが、シンガポールのアウディのショウルームで、来店客がさまざまな体験ができるARアプリケーションを提供。店舗で用意しているiPadを使用し、自分の名前がナンバープレートに表示されたR18と記念撮影をしたり、ARレースゲームを楽しむことができる。来店客は楽しい体験ができ、さらにファンになることだろう。
(via YouTube by ARworksReality)ARworks has developed an Augmented Reality application for opening of the biggest Showroom in South-East Asia in Singapore.The application contains 4 different extraordinary Audi and AR experience.
App links, prints necessary to enjoy the content:http://www.arworks.hu/wp/portfolio-view/audi-centre-singapore
Users can fly around the building of the showroom without boarding an airplane or drive the Audi R18 racecar around Singapore at full speed, without the risk of getting a ticket. Whats more, they can have their personalised, unique license plate, with any headline, they want to express themselves and finally, they can learn the interesting facts about the Audi models in an Augmented Reality triggered quiz.
The results of the R18 race was shared on the web as a rank list and could be posted to the Facebook page of the user.
This app available on iOS and Android demonstrates how Augmented Reality can be used creatively to result in a strong positive personal experience connected to a brand.