xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Audi Interactive AR Showroom in Singapore - シンガポールのアウディがショウルームでAR

ARworks that develops the AR application program offers and the customer offers the AR application to be able to do various experiences in the showroom of Audi in Singapore. R18 and the commemoration taking a picture that my name is displayed in the numberplate by using iPad prepared in the store can be done, and it enjoy the AR racing game. The customer is to be able to do a happy experience, and, in addition, to become a fan. 

ARアプリを開発するARworksが、シンガポールアウディのショウルームで、来店客がさまざまな体験ができるARアプリケーションを提供。店舗で用意しているiPadを使用し、自分の名前がナンバープレートに表示されたR18と記念撮影をしたり、ARレースゲームを楽しむことができる。来店客は楽しい体験ができ、さらにファンになることだろう。


ARworks has developed an Augmented Reality application for opening of the biggest Showroom in South-East Asia in Singapore.The application contains 4 different extraordinary Audi and AR experience.

App links, prints necessary to enjoy the content:http://www.arworks.hu/wp/portfolio-view/audi-centre-singapore

Users can fly around the building of the showroom without boarding an airplane or drive the Audi R18 racecar around Singapore at full speed, without the risk of getting a ticket. Whats more, they can have their personalised, unique license plate, with any headline, they want to express themselves and finally, they can learn the interesting facts about the Audi models in an Augmented Reality triggered quiz.

The results of the R18 race was shared on the web as a rank list and could be posted to the Facebook page of the user.

This app available on iOS and Android demonstrates how Augmented Reality can be used creatively to result in a strong positive personal experience connected to a brand.

(via YouTube by ARworksReality)