xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Vodafone Fashion Show in Augmented Reality - #ARファッションショー

ボーダフォンのARファッションショー。空間にスマートフォンのカメラを向けると、ファッションモデルがオーバーレイ表示され、タップするとそのサイトへ誘導する。

ARworks has created a virtual, Augmented Reality fashion show for Vodafone.The telecom company sponsored a contest (Buttoned UP -- Gombold Újra) made for fashion designers and the 11 winner creation of the contest were and are presented in Augmented Reality -- as a channel in the top free AR browser, Junaio.

The special Panoramic AR technology used here, is actually the 3rd type of Augmented Reality besides the well known image recognition (marker) and geolocation based ones.

Site of the contest:
http://www.domainteam.hu/gomboldujra/
More info: http://arworksworldwide.blogspot.com/2012/04/vodafone-fashion-show-in-ar.html

(via YouTube by  )

more...http://www.fashionarium.com/post/22139432251/augmented-reality-fashion-show