ARを活用したイベント連動店舗 - Buick & Aurasma Augment Shopping Experience at WIRED Pop-Up Store #AR

ビュイックとオーラズマが仮想店舗ともいえるイベントを行った！

Buick and Aurasma bring an augmented reality mobile shopping experience to the WIRED Pop-Up Store in Times Square New York. 
Shoppers used the Buick Best Tech app powered by Aurasma to browse and buy this season's featured gifts and learn more about the 2012 Buick Lacrosse from a virtual eAssistant.
On Black Friday, 35 lucky winners went home with prizes!

(via YouTube AurasmaDemo )