Sony Music And Aurasma Launch Augmented Reality Promotion for Carrie Underwood’s ‘Blown Away’ #AR

ソニーミュージック・ナッシュビルとオーラズマ社は、「キャリーアンダーウッド」の街中のプロモーションでARを使用した。

Sony Music Nashville and Aurasma, the world’s leading augmented reality platform, have partnered to launch an augmented reality promotional campaign for music superstar Carrie Underwood’s No. 1 album, Blown Away.

“Carrie Underwood is a proven superstar. We are thrilled to partner with Sony Music Nashville to help increase the momentum of her smash album Blown Away,” said Jennifer Rapp, general manager of Aurasma. “By leveraging augmented reality to bridge the physical and virtual worlds, Sony gives the fans something exclusive and special, helping to keep fans connected and Carrie in the spotlight.”

The free Aurasma app runs on iPhone 3GS (and above), iPad2 (and above), and high-powered Android devices.

Download Aurasma Lite for free and point the app at the Carrie Underwood 'Blown Away' album cover and see it come to life. Click here to download the app http://bit.ly/KUIhpk

(via YouTube sonymusicnashville )