Debenhams virtual pop up stores - 世界に広がるバーチャル店舗 #AR #GoldRun
Augmented reality is not only a tool which merely carries out the screen overlay of 3DCG or the animation to an actual image.
It is the outstanding sales tool which can provide a customer with new experience value and can tie up the purchase of goods as a result.
For example, GoldRun is right.
Debenhams launches the first virtual pop up stores in the UK.
The Debenhams virtual store can be uncovered October 27th-29th 2011 at:
London -- Trafalgar Square
Glasgow -- George Square
Birmingham -- Centenary Square
Manchester -- Albert Square
Cardiff - Cardiff Castle
Download the Goldrun app from the App Store to try it out!
(via YouTube by DebenhamsRetail)
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The digital initiative will be available in locations around London, Manchester, Birmingham, Cardiff and Glasgow between 27 and 29 October.
Debenhams is offering a 20% discount to encourage shoppers to use the app.Simon Forster, Debenhams.com director says: ’This really is the future of shopping. It brings the hassle-free element of online, with the experience of shopping in store combined with the fantastic backdrops of iconic UK locations.”
