SNS-ARで有名なゴールドランが、AR空間と子犬の世界を連携 - Augmented Reality Leader GoldRun Brings OMGPOP's Mobile iOS Game Puppy World Off the Screen and Into the World #AR
拡張現実の手法を用いたマーケティングでは、リーダー的位置付けにあるゴールドランが、バーチャル子犬を登録してシェアする新しいサービスを展開する。
(via & more http://www.marketwatch.com/story/augmented-reality-leader-goldrun-brings-omgpops-mobile-ios-game-puppy-world-off-the-screen-and-into-the-world-2011-10-05)NEW YORK, NY, Oct 05, 2011 (MARKETWIRE via COMTEX) -- GoldRun, a leader in augmented reality marketing programs, announced today that it has teamed up with social game developer and publisher OMGPOP to launch an augmented reality campaign for the massively popular game Puppy World. GoldRun ( http://bit.ly/aZxo5h ) will deploy the game in two stages: first, in a globally available "run" where anyone around the world will be able to interact with a selection of Puppy World characters; and in part two, with a series of geo-specific runs in which parks in major cities across the country have been identified as geo-fenced "hot zones" for the virtual puppies. Both stages of the game will enable fans to take photos of the virtual characters in a real world space. By taking photos, fans earn points and compete against each other with a winner ultimately choosing what new breed of puppies will be added to the Puppy World app. The game will launch with 3 virtual puppies and then a new one will be introduced each Friday with the game lasting for a month.
