Qualcomm Announces Commercial Release of its AR Platform #AR #augmentedreality
クアルコムのAR技術がいよいよ商用で使用出来るようなるようだ。
Androidで、高度なテクスチャトラッキングが実現出来るQCARは、特にゲーム分野では多く利用されることになると思うが、やその他様々な分野での利用が可能だ。
----下記、全て Stock Alerts からの引用---
SAN DIEGO, April 27, 2011 /PRNewswire/ — Qualcomm Incorporated (Nasdaq:QCOM) today announced the immediate commercial availability of its Augmented Reality (AR) Platform for Android smartphones. Offered through Qualcomm’s online developer network, this 1.0 release marks the successful completion of the Company’s beta program. Developers can now build, market and commercially distribute applications based on the Qualcomm AR platform.
Qualcomm and Big PlayAR recently collaborated with the Dallas Mavericks to introduce the first commercial application using Qualcomm’s platform. Mavs AR, a game developed by Big PlayAR, has enabled fans attending the Mavs playoff games at American Airlines Center to point their smartphone running the Mavs AR application at their ticket to play a virtual basketball game in the palm of their hands.
Qualcomm Announces Commercial Release of its Augmented Reality Platform
Qualcomm's Augmented Reality app platform exits beta
Androidで、高度なテクスチャトラッキングが実現出来るQCARは、特にゲーム分野では多く利用されることになると思うが、やその他様々な分野での利用が可能だ。
----下記、全て Stock Alerts からの引用---
SAN DIEGO, April 27, 2011 /PRNewswire/ — Qualcomm Incorporated (Nasdaq:QCOM) today announced the immediate commercial availability of its Augmented Reality (AR) Platform for Android smartphones. Offered through Qualcomm’s online developer network, this 1.0 release marks the successful completion of the Company’s beta program. Developers can now build, market and commercially distribute applications based on the Qualcomm AR platform.
Qualcomm’s award-winning AR platform will enable a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media. The platform’s rich feature set enables developers to build high-performance, interactive 3D experiences on real world images, such as those used in print media (books, magazines, brochures, tickets, signs) and on product packaging.
The platform supports multiple development environments. The Qualcomm AR Android SDK supports native Android development with the Android tool chain, including the Android SDK and NDK. The Qualcomm AR Unity Extension supports rapid development with the Unity 3 game development tool. A web application is also included for creating and managing image resources that can be used with either development environment.
-----Qualcomm and Big PlayAR recently collaborated with the Dallas Mavericks to introduce the first commercial application using Qualcomm’s platform. Mavs AR, a game developed by Big PlayAR, has enabled fans attending the Mavs playoff games at American Airlines Center to point their smartphone running the Mavs AR application at their ticket to play a virtual basketball game in the palm of their hands.
“We are thrilled with Mavs AR – it has really added a new layer of fun and interaction to the Mavs fan experience,” said Mavs owner Mark Cuban. ”Based on the game’s success, we expect to use AR for future fan promotions, and Qualcomm’s AR platform has demonstrated itself as a powerful platform for creating these types of 3D experiences.”
(via & more http://www.stockalerts.co/buzzing_stocks/qualcomm-announces-commercial-release-of-its-augmented-reality-platform/)
Qualcomm Announces Commercial Release of its Augmented Reality Platform
Qualcomm's Augmented Reality app platform exits beta
