xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Volcano Fever #AR #Qualcomm

ビジョンベースのAR。ユニークなのは、商品のコンドームの包装部分の模様がマーカーとして使われているところ。ゲーム目的で、購入する人が増えたりして...
この前の記事と同様、Qualcomm のAR SDK が使用されている。



Volcano Fever is a handheld augmented reality game designed to teach proper condom use in a playful way. The game was inspired by a desire to leverage vision-based AR to create an fun game that uses the condom package itself as the physical prop to which the game is attached. 

This game was developed by Anna Mansour (MS HCI), Mae Tidman (Computational Media), Jia Zhang (MS CS), Tarick Khalaf (Computational Media), and Jason Lee (MS Digital Media) in the Qualcomm Augmented Reality Game Studio at Georgia Tech (http://www.argamestudio.org). This Qualcomm-funded research studio is a collaborative effort between the Augmented Environments Lab at Georgia Tech, and the Interactive Design and Game Development program at Savannah College of Art and Design. The Studio is led by Blair MacIntyre (GT) and Tony Tseng. 

This game was built for Android phones, using Unity3D and the Qualcomm AR SDK plugin (https://ar.qualcomm.com/qdevnet/sdk).

via  Youtube
http://www.youtube.com/watch?v=6nuHNX8cXCs&feature=youtube_gdata