Can Augmented Reality be a commercial success for e-commerce? #AR by NEWS GATE
ARとは？現状は？今後の可能性（何ができるのか？）ということについて書かれている。
What is AR?
At a basic level, AR is the enrichment of your physical experience with virtual information and interaction. The best example to conceptualise this is the overlaying of maps on your mobile phone with local information such as directions to the nearest train station, which happens contextually as you navigate the map. For a more encompassing explanation, check out the Wikipedia entry for augmented reality.
What’s already out there?
The technology has been around for years, just think of televised American Football games where the play markers are overlayed on the pitch for viewers at home. While the commercial application of AR may be relatively new, forward thinking brands have been busy experimenting.
more...
Can Augmented Reality be a commercial success for e-commerce?At a basic level, AR is the enrichment of your physical experience with virtual information and interaction. The best example to conceptualise this is the overlaying of maps on your mobile phone with local information such as directions to the nearest train station, which happens contextually as you navigate the map. For a more encompassing explanation, check out the Wikipedia entry for augmented reality.
What’s already out there?
The technology has been around for years, just think of televised American Football games where the play markers are overlayed on the pitch for viewers at home. While the commercial application of AR may be relatively new, forward thinking brands have been busy experimenting.
more...
