France Telecom - Orange Telecom's AR for iPhone

iPhone in iPhone - augmented reality app for Orange Telecom
iPhoneのカメラでORANGEマーカを読み取ると、iPhoneの画面にiPhoneの3Dモデルが表示される。そこまでは想定できることだが....表示された3Dオブジェクトのボタンをクリックすると意外な動きが...

An promotional augmented reality app by Ogmento. Developed to promote the iPhone launch by Orange Telecom Israel.

Point your iphone to an Orange logo and watch a virtual iPhone appears hovering over the logo. 

Use finger gestures to turn the iphone around, zoom in or out - or even launch applications.