xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

フォルックスワーゲンのARアプリ - Volkswagen Singapore's first interactive press ad

フォルックスワーゲン は、プロモーションに良くARを使用する。このARアプリは、画像を認識した後に指で操作する点が少し難しそう。これはARでなくてもよさそうだね。

Volkswagen uses AR well for promotion. The point of this AR application program operated by the finger after the image is recognized seems to be a little difficult. It seems may not be AR. 

Volkswagen Singapore marks the launch of its inaugural iPhone app with Singapore's first augmented reality newspaper ad! Readers who caught the ad on New Year's Day were able to unlock the augmented reality surprise via the VW SG iPhone app's "Interact" function. You can also access a mini showroom via the app to explore model features and book a test drive with just one touch.

Try it out now! Download the VW SG iPhone app here: http://bit.ly/uzRUk2

If you've missed the augmented reality newspaper ad, you can print out a copy here: http://bit.ly/volkswagen_highlights

(via YouTube by )