Lexus Augmented Reality App As Sales Support | KERRIS group - レクサスの店頭販促ＡＲ
レクサスが店頭で、導入している拡張現実機能をもったiPad向けアプリ。店頭で在庫していない車種をARマーカ―で実物大表示させ、色替えや内部構造の可視化などを行っている。その車種の詳しい情報を見ることができる。
Kerris Group is an advertising and technology agency responsible for creating an app in augmented reality for Lexus, which will be supporting sales departament in their showrooms. AR technology provides connecting reality with the world created by computer.
(via https://www.youtube.com/watch?v=VHqAdwX-X1k&feature=youtube_gdata)
Kerris Group is an advertising and technology agency responsible for creating an app in augmented reality for Lexus, which will be supporting sales departament in their showrooms. AR technology provides connecting reality with the world created by computer.
(via https://www.youtube.com/watch?v=VHqAdwX-X1k&feature=youtube_gdata)
