xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

CultHosts: The Retail Revolution - 小売りのためのAR・VR

ARやVRの技術は、単なるプロモーション利用やツールの域を超えつつある。本物の商品に触れることなく、自分が欲している商品の情報を仮想の世界で確認し、そのまま購入まで結びつけられるようになる日は近いだろう。

On 10th June, we the second in our 2015 #CultHosts event series.

Nearly 200 people attended to watch our panelists discuss the digital retail. The panel included:
- AllSaints: OJ Deady, Social Media Analyst 
- Selfridges: Kathryn Ferguson, Resident Film Director 
- Content Creator: Gemma Lacey
After listening to their insights the guests then browsed through the retail environment testing out iBeacons, virtual reality, augmented reality sound, shoppable videos and wearable tech.
A good time was had by all as our guests enjoyed the delicious Bloom Gin, Remeo Gelato and MightyBee coconut water.
Thank you to everyone who took part and we look forward to seeing you again at the next #CultHosts event!

#CultHosts: The Retail Revolution from CULT London on Vimeo.