Aussie augmented reality Procter&Gamble

2013年4月の初め、レモン＆オレンジはプロクター·アンド·ギャンブル(P&G)のため、インタラクティブなAR装置をワルシャワ・レストランへ設置し、記者会見を行った。シャンプーとコンディショナーを新しく展開するためのキャンペーンであった。オーストラリアのカンガルーを巨大画面に出現させ、あたかも一緒にいるようなシチュエーションを生み出した。

In the beginning of April 2013, Lemon&Orange had the pleasure of co-organizing an interactive press conference for Procter&Gamble. The event celebrated the launch of a new shampoo and conditioner brand -- Aussie - to the Polish market. It was hosted by Paulina Sykut and the invited guests were journalists and bloggers from all over Poland. The press conference took place in Warszawa Wschodnia, a Warsaw restaurant that proved an excellent spot for a unique presentation of 5 new lines of hair care products, We used augmented reality technology to transport our guests to a pristine Australian beach. The application we created featured over a dozen animations of animals against the background of sea waves and palm trees swaying in the wind.

(via YouTube by  lemonorangePL)