HP Aurasma Accelerates Momentum, Passes 100,000 Customer Milestone
HP の Aurasma の利用はまだまだ拡張を続けているという記事
"The FINANCIAL -- HP Software on March 16 announced from SXSW that its one of the industry-leading augmented reality (AR) platforms, Aurasma, has surpassed 100,000 global customers. Aurasma, a proprietary platform, has added to its patent list with its latest U.S. patent, which uses geolocation to deliver targeted augmented reality experiences.
"The FINANCIAL -- HP Software on March 16 announced from SXSW that its one of the industry-leading augmented reality (AR) platforms, Aurasma, has surpassed 100,000 global customers. Aurasma, a proprietary platform, has added to its patent list with its latest U.S. patent, which uses geolocation to deliver targeted augmented reality experiences.
There has been significant momentum in the AR market over the past 18 months as the demand for enhanced user experiences continues to grow at a rapid pace. According to the research firm Tractica (tractica), mobile gaming as well as retail, information, education, marketing and industrial AR apps will create a market of $1.6 billion for mobile AR apps by 2019.1
The Aurasma business continues to drive torrid growth itself, with more than 60,000 new customers in the past 12 months totaling over 100,000 customers world-wide. Customers in over 100 countries are now using Aurasma to create meaningful, engaging and powerful mobile AR campaigns that drive revenue and demonstrate innovation, according to HP."
