xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Star Trek Into Darkness app Review :dive in with Gimbal! - スター・トレックが提供する新しいAR体験

クアルコム社のAR技術が全面的に使用された、スター・トレックのARアプリ 「INTO DARKNESS」

This week the folks at Paramount Pictures have released a very special app for the next blockbuster science fiction film in the Starfleet universe: Star Trek Into Darkness! This app is not just your everyday average movie companion app, it’s a straight up scavenger hunt that uses the camera on your smartphone as well as the sensors you’ve got under the hood of your device to sent you out into the wild to collect a series of media bits as well as real physical location markers. This technology is made real with Qualcomm Labs’ Gimbal technology and Qualcomm Vuforia augmented reality platform.

Interestingly enough, the Qualcomm technology we’re using here in this app isn’t limited to the Qualcomm processor you may or may not have in your smartphone or tablet device. Instead its built in to the app itself, allowing you to use the app on essentially any iOS or Android device you’ve got on hand. This app takes you diving directly into the Star Trek universe with a selection of media bits you unlock yourself, each available right out of the box or revealed at a later date as we drive closer to the final release of the movie itself.

Star Trek Into Darkness app Review: dive in with Gimbal! is written by Chris Burns & originally posted on SlashGear


(via http://www.monstertechblog.com/2013/02/02/star-trek-into-darkness-app-review-dive-in-with-gimbal/)