Leyprint BPIF Carton Conference Video with Aurasma Introduction
Filmed on location at Leyprint in Leyland, Lancashire. Part of a project using the Aurasma augmented reality application; this film was one of three triggered by an image produced on a folded carton presented at the BPIF Carton Conference and Packaging Innovations 2012. Delegates could point their mobile devices at the carton (featured twice in this video, depicting two beer glasses) - a choice of three films would then appear to play on the surface of the carton. Filmed and edited by Jim Bower, dialogue by Jim Bower and Ed Mould.
This version shows the video being accessed via the Aurasma app
