Sainsbury's Magazine with #Aurasma - 英国の料理雑誌「セインズベリー・マガジン」が、表紙や記事から#ARで楽しめコンテンツを提供
英国の料理雑誌「セインズベリー・マガジン」が料理のレシピなどをスマートフォンのカメラでかざすだけで、動画などで楽しめるコンテンツを読者に提供。英国のAurasmaが利用されている。
(other article http://internetretailing.net/2012/09/augmented-reality-brings-print-adverts-to-life-in-first-interactive-issue-of-sainsburys-magazine/)
(via http://www2.sainsburys.co.uk/food/sainsburysmagazine/current_issue.htm)From the editor:
I’m thrilled to share some really exciting developments with you this month. October is our first interactive issue, which means you can see the magazine pages come to life and watch some great video recipes simply by scanning the magazine’s pages using your smartphone or tablet (it’s really easy – you’ll find instructions in the magazine). In addition we’ve just launched Sainsbury’s magazine Kitchen Secrets, our brilliant new blog. It’s full of tips, recipes and foodie gossip just for you – check it out at www.sainsburysmagazine.co.uk. And, of course, the magazine itself is packed with fabulous autumn inspiration – enjoy.
(other article http://internetretailing.net/2012/09/augmented-reality-brings-print-adverts-to-life-in-first-interactive-issue-of-sainsburys-magazine/)
