xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

#Aurasma-powered #Budweiser Man of the Match App featured on ITV's - バドワイザーが#ARをプロモーションで利用

AR that victory cup appears when camera of smart phone is turned to card of Budweiser. It opens it to the public in the program of the morning of TV. It achieves it with Aurasma.

バドワイザーのカードに、スマートフォンのカメラを向けると、優勝カップが現れるというAR。TVの朝の番組で公開。Aurasmaで実現している。

ITV's Holly Willoughby picks up this year's FA Cup through the power of Aurasma.
Download the free Budweiser Man of the Match app today to have a go for yourself!

1. Download the App
2. Launch the "Budweiser Interactive" section
3. Point at the Trigger image found at this link - http://tinyurl.com/facupaura

(via YouTube by  )