xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Swarovski BE AMAZING: 15 Amazing Seconds of Fame - スワロフスキーの#ARサングラス

スワロフスキーのARサングラス体験

Visit https://apps.facebook.com/SWAROVSKIBEAMAZING ! Show Swarovski your best dance moves, add a little sparkle, and you could win the most must-have item for summer -- one of 15 pairs of Swarovski Amazing sunglasses!

(via YouTube by  )

Swarovski has launched a Facebook application that employs augmented reality to film users wearing its sunglasses line.The Be Amazing campaign invites fans to record a 15-second dance video of themselves in the virtual eyewear and then add music and a sparkle filter to their finished product.The shared videos will also appear on an interactive map created by Swarovski – not dissimilar to Tiffany & Co’s Love is Everywhere initiative – detailing where each of the uploads have come from around the world. A

(via http://fashionandmash.wordpress.com/2012/05/17/swarovski-invites-users-to-interact-with-augmented-reality-facebook-app/)