2-D books are over: Augmented reality breathes new life into the classics #AR
Penguin Books と連動させて楽しめるスマートフォン向けARアプリ。画像を認識してコンテンツをインタラクティブに表示させることができるプラットフォームZapparが採用。
(via http://www.iphoneeinstein.com/2012/05/19/2-d-books-are-over-augmented-reality-breathes-new-life-into-the-classics/)Augmented reality, which bridges the divide between virtual and physical worlds, has crossed into a new frontier: print media.
Penguin Books recently unveiled a surprising partnership with Zappar App, an augmented reality entertainment channel, to bring four novels from the English Library to life. Augmented reality, known as “AR,” is type of virtual reality that overlays objects and scenes in the real world with digital information.
To access the content, just download the free Zappar mobile app, available on Android and iOS, and select a Penguin novel on the drop-down menu. Point your smartphone camera at the cover of popular titles such as Moby Dick and Great Expectations to unlock an interactive and highly visual experience. Hover over the Moby Dick cover page, and a whale swims across your phone screen, as you’re prompted to “like” Penguin Books on Facebook.
