Zappar and Asda bring classic Easter Egg Hunt to life with augmented reality - ARプラットフォームのZapparが店舗内のゲームで利用される

ショッピングセンターの「アズダ」が、英国でイースターエッグハンのイベントを拡張現実（AR）プロバイダーZapparと提携して実施する。アズダの買い物客がアプリZapparを搭載した拡張現実イースターバニーに導かれ、インストアイースターエッグハントを行う。3月23日の土曜日の午前10時から午後6時まで開催される。楽しいイースターのウサギが床の穴から飛び出したりするような楽しい仕掛けも用意されているようだ。

Asda has teamed up with augmented reality (AR) provider Zappar to create the UK’s first-ever augmented reality enabled Easter Egg Hunt. Asda shoppers can set off on an in-store Easter Egg Hunt, guided by an augmented reality Easter Bunny powered by Zappar. The fun will be taking place from 10am – 6pm on Saturday 23rd March.

Specially designed Easter Egg point of sale will be hidden around almost 400 Asda stores across the UK for children and adults to discover. When zapped using the Asda app, each egg will transform into virtual 3D Easter Eggs revealing an Easter Bunny hidden inside that will display a secret letter. The letters will form a password that once completed, will entitle the successful treasure hunters to a free gift!

Shoppers will only need to download the free Asda app onto a smartphone or tablet and then get zapping in Asda stores across the country. The fun starts when the Easter Bunny will leap out of his hole from a floor mat and tell kids and their parents all about this magical hunt. It will also be possible to pose with the AR Easter Bunny to take photos and video to share with friends!

(via http://internetretailing.net/2013/03/zappar-and-asda-bring-to-life-the-classic-easter-egg-hunt/)