xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance #AR

Augmented Reality
香水の Wonderstruck Taylor Swift は、バレンタインに向け 2012年2月5日からスマートフォンのＡＲアプリを使用したキャンペーン開始した。当選者はシドニーへの旅行等がプレゼントされるようだ。


Is it me, or has Macy’s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy’s New York store at Christmas COOL?

Since augmented reality seems to be the topic of the month, we’ve found another fragrance launch for you leveraging the cutting edge technology. Wonderstruck Taylor Swift has launched a Team Wonderstruck Tumblr designed with a theme by From Me To You in order start seeding buzz about the international one week tweetstakes and augmented reality campaign that launches for the Wonderstruck Taylor Swift Fragrance, Sunday, February 5th, 2012.

Download the Taylor Swift Wonderstruck app (available on the iPhone App Store and Android Market), take a photo with Taylor at a Macy’s retail location at a Wonderstruck fragrance counter, and share the photo on Twitter with the hashtag, #YouMakeMeWonderstruck.  Winners will be selected at random and will be contacted via Direct Message (DM) on Twitter.

Full steps on how to enter:

  • Step 1: Follow @Macys & @GetWonderstruck on Twitter
  • Step 2: Download the latest version of the Taylor Swift Wonderstruck app
  • Step 3: Visit the nearest Macy’s store (use the in-app GPS technology to guide you!)
  • Step 4: Take an augmented reality picture with Taylor Swift using the “PhotoShare” feature in the Taylor Swift Wonderstruck app at a Macy’s Wonderstruck counter
  • Step 5: Share photo on Twitter using the #YouMakeMeWonderstruck hashtag via the Taylor Swift Wonderstruck app
  • Step 6: Winners will be selected at random and will be contacted via Direct Message (DM) on Twitter.