The Ting Tings : Cover #Aurasma for Sounds from Nowheresville -CDジャケットの絵がパカッと開いて... #AR

It is sold by Sony Music, and the camera is held up in the CD jacket of new album 'Sounds From Nowheresville' of 'The Ting Tings' by starting smart phone application program Aurasma. Then, the one of CD jacket's being able to open like door, and to enjoy video. Such a gimmick is very happy, and the fan might be terrible and be glad. 

ソニーミュージックから販売される、'The Ting Tings' の ニューアルバム'Sounds From Nowheresville' のＣＤジャケットにスマートフォンアプリ Aurasma を起動してカメラをかざす。するとCDジャケットが扉のように開き、ビデオが楽しめるというもの。このようなギミックはとても楽しいし、ファンはすごく嬉しいだろう。
 

Sony Music has partnered with Engine Creative and Aurasma to bring the Multi-platinum selling artist The Ting Tings new album 'Sounds From Nowheresville' cover to life using Augmented Reality, a first for a UK band.

Have a peek at the video or take a look for yourself by downloading the Aurasma Lite App or the Reality Engine App and pointing it at The Ting Tings new Album cover:

(via YouTube by enginecreative )

Description

Welcome to Reality Engine - your FREE magic lens to the world of Augmented Reality. 

Using the industry-leading Aurasma augmented reality platform, the Reality Engine app enables you to augment your view of reality with videos, audio, simple interfaces and 3D models with overlays known as "Auras".

Engine Creative have created campaigns for BBC's Top Gear, Sony Music and the Ting Tings to name a few. It works on print ads, billboards and outdoor, product packaging, clothing and even real world objects and buildings. Just look for the Aurasma 'A' logo to unlock a hidden world of virtual content and links to drive online activity.

Step 1 – Download the App
Download the Reality Engine app on your device (iPhone and iPad2+).

Step 2 – Scan the image
Once installed on your device, simply point the Aurasma camera at our logo or activated campaigns that include the Aurasma 'A' logo.

Step 3 – Be amazed
Watch the image come to life.

Step 4 - Interact
Double tap the screen to enter full screen mode, single tap the screen or button overlays to find out more.
Share updates with your friends through Facebook and Twitter.

FEATURES:
• Bring images, objects, products and places to virtual life, simply by pointing your device at them.
• Increase online activity
• Drive online sales
• Links to hidden online content 
• Deeper engagement with customers through interaction in the real world
• Add value to your printed marketing collateral

(via itunes.apple.com/gb/app/reality-engine/id499879411?mt=8&uo=4)
(Aurasma Official Pertner http://www.enginecreative.co.uk/)