テスコが大幅値下げのキャンペーンにARゲーム広告を採用 - Tesco Uses AR Advertising For ‘Big Price Drop’ Campaign via PSFK #AR

テスコってかなり斬新なマーケティングを取り入れるが、この新聞連動型ARのゲーム感覚の広告もゆにーくだ。

http://blippar.com partners with Tesco to launch a nationwide campaign on the big price drop. It'll be first of its kind multichannel augmented reality campaign. You can see the augmented reality interactions on The Sun, The Daily Mail, The Mirror, The Daily Star and more. 
Download Blippar on iPhone and Ipad2 -http://itunes.apple.com/gb/app/blippar/id410604563?mt=8

(via YouTube by blippar1)

articles ---> PSFK: http://www.psfk.com/2011/09/tesco-uses-ar-advertising-for-big-price-drop-campaign.html#ixzz1ZLyYmpkK