xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Clinique gets Even Better using #AR

Augmented Reality
Clinique が、スマートフォンを使用した AR advertising campaign を実施

http://blippar.com Clinique goes even further with a little blippar magic. Discover the power to even skin tone and find out what makes other Women feel better!

(via YouTube by  )

Leading premium cosmetics brand Clinique launched its first ever mobile augmented reality advertising campaign, bringing the print ads for its Even Better foundation range to life with a range of extra information on people’s smartphone screens.

This includes vox pop videos which show how women can feel ‘even better’ using the foundation, and links to Clinique’s Even Better Makeup and Even Better Clinical TV ads. Everyone who used the Blippar app to locate their nearest store selling Clinique products received a free 5-day supply of custom-fit foundation.

(via http://blog.blippar.com/mobile-augmented-reality/clinique-launched-its-first-ever-mobile-ar-advertising-campaign/)

Clinique launched its first ever mobile AR advertising campaign