xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Body Shop's が35周年を記念してiButterfly を使用したキャンペーンを実施 #AR - The Body Shop to launch the iButterfly Asia iPhone application

日本でも有名な、スマートフォン向けARアプリ "iButterfly " が、Body Shop's  が35周年を記念してシンガポールで商品が当たるキャンペーンを実施。ただアイテム(蝶)を捕まえるだけではないのだから、参加者もかなり多くなることだろう。

Cosmetic company The Body Shop will be launching the iButterfly Asia iPhone app tomorrow, 23 September, in Singapore. This is the first time the app is coming here, following recent successes in Tokyo and Hong Kong. The campaign will be running from 23 September to 16

October,coinciding with the ethical beauty brand’s 35th birthday celebrations.
hroughout the campaign period, consumers can catch these butterflies using their iPhones and take advantage of iButterfly Asia-exclusive offers, including 10 grand prizes of S$500 worth of The Body Shop products. These special edition butterflies will make appearances throughout the campaign.

The public can follow The BodyShop Singapore on Facebook at www.facebook.com/thebodyshopsingapore starting 23rd September to get instant updates and how-to information on The Body Shop iButterfly Asia campaign.

(Read more: http://vr-zone.com/articles/the-body-shop-to-launch-the-ibutterfly-asia-iphone-application-tomorrow/13613.html#ixzz1YhOjWNdb )