SM Supermalls Successfully Launched and Released Hundreds of iButterflies at SM Megamall - 世界で飛んでいるアイバタフライ #AR
日本から始まったスマートフォン向け位置情報ゲーム「アイバタフライ"iButterfly"」。余り記事を見かけなくなっていたが、まだまだ健在のようだ。位置情報を使用した常習性をもたらすアプリは多くはなかったが、アイバタフライは際立っていたと思う。渋谷や新宿に行くと、そこでしか捕まえることが出来ない蝶が飛んでいるし、クリスマスなどのシーズンにはサンタクロース蝶が飛んでいた。これからも期待できる位置情報系ARアプリとして注目しておきたい。
Yesterday, SM Megamall in partnership with SM Cyberzone successfully launched and released hundreds of iButterflies at The Mega Atrium for mall shoppers to catch. The event was attended by bloggers, celebrities and shoppers eager to get their hands or handsets on these virtual iButterflies.
You might be wondering, what is iButterfly and how does it work? Well, iButterfly is a fun and entertaining mobile information and couponing system that runs using three technologies: Augmented Reality for seeing butterflies in the real world. Motion Censor for catching butterflies using your phone. Global Positioning System (GPS) function for finding where the iButterflies are. It is definitely a unique way of enjoying promos from SM tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!
Catching an iButterfly is easy. First, download the application by connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App. Once downloaded, open the App and start catching iButterflies. These turn into instant prizes. Simply claim your prize at participating mall stores.
