xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

#AR Does Augmented Reality Have Broad Market Potential?

Article related to business of very interesting AR. (非常に興味深いARのビジネス関連記事。)

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Every once in a while I get a really interesting letter about the potential "game changing" business applications of the super-hyped augmented reality "industry." I'm deeply skeptical about AR's ability to change anything until comprehensive standards are developed to define exactly what constitutes an "AR product," but the article I received deserves closer review.

Today's interesting article comes straight from the tech blog Vision Mobile. In the article, Andreas Constantinou, one of a new crop of reporters looking at augmented reality, discusses the unique economies created by augmented reality and virtual worlds with an eye towards the future.
But is Constantinou overly optimistic about the transformative power of augmented reality?
From the Vision Mobile article:

What's interesting is when entire new economies emerge, new systems for creating value and monetising from that value. I would argue that in the last few years we have been witnessing the creation of Augmented Economics, the economy formed by superimposing value on top of our physical world. But let me take a step back to explain.

via pixelsandpolicy  (more...)
http://www.pixelsandpolicy.com/pixels_and_policy/2010/03/augmented-reality-market-potential.html