#AR Augmented reality graces Grazia cover

英国で最も人気のハンドバッグフィラーのグラツィア、今日は非常に興味深いマーケティングの仕掛けを立ち上げた。ウェブカメラやiPhoneを使用して、特別な拡張現実感コンテンツにアクセスすることができる。


This week's Grazia is our very first 3D Walk-in Talking issue where the pages literally come to life! Watch this taster video to check out how you can walk-in to this weeks issue.

One of Britain’s most popular handbag fillers Grazia, launched today with a very interesting marketing gimmick. If you buy the issue (or steal it) you can access special augmented reality content through use of a webcam or iPhone.

via Mag Designer
http://magdesigner.wordpress.com/2010/03/23/augmented-reality-graces-grazia-cover/