Esquire looks to energize print with 3-D animation

ARは、印刷業界にどのような革命をもたらすのか？(又はもたらさないのか)...単なる「あがき」となるのか。この記事に対する一般からのコメントは「雑誌を読むためにWebカメラやパソコンを買うの？」というような批判的な内容ばかり。う〜ん...この話は海外のことだけど、日本でも同様のことは言えるだろうな。

By Andrew Vanacore, Associated Press

NEW YORK — Hold Esquire's December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly.

Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire's latest high-tech experiment for keeping print magazines relevant amid the digital onslaught.


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http://www.usatoday.com/tech/products/2009-10-29-esquire-animation_N.htm?csp=34