Audi's A3 Sportback e-tron launch at Westfield Stratford - Audi UK と SOMO が AR と VR の技術を使用したA3プロモーションを実施
Audi UK と SOMO が AR と VR の技術を使用したA3 e-tron のプロモーションを実施した。iPadには画像認識タイプのARアプリをインストールして、エンジン や e-tron の仕組みを可視化。室内からの様子は、オキュラスリフトでVR体験を提供した。
Audi UK and Somo developed a ground-breaking product launch event to raise awareness and excitement for the launch of the brand new A3 Sportback e-tron. The experience centre creatively showcased the first plug-in hybrid car and drew more than 7500 people in over the course of 4 weeks to educate them on how easy it is to drive and charge the car through the use of various mobile applications and technologies.
(via )
Audi UK and Somo developed a ground-breaking product launch event to raise awareness and excitement for the launch of the brand new A3 Sportback e-tron. The experience centre creatively showcased the first plug-in hybrid car and drew more than 7500 people in over the course of 4 weeks to educate them on how easy it is to drive and charge the car through the use of various mobile applications and technologies.
(via )
