NRF-ART 2015, Spark Compass Retail Marketing Platform - Geo-fence、Beacon、ARで店舗誘導から商品購入までを実現
NRF Big Show 2015 で公開された、小売りのためのプラットフォーム Spark Compass。主にGeo-fence, Beacon(Gimbal)の技術と画像認識タイプの拡張現実技術(Qualcomm Vuforia)で実現されている。
店舗の近くを歩いている人に Geo-fence (ジオ・フェンス) でお得な情報をお知らせし、店舗へ誘引
店舗内では、目的の商品に近付くと Beacon でお知らせ。
商品や商品のPOPにカメラをかざして詳しい情報を見る
詳しくは動画で
The ARTS Pavilion at the NRF Big Show 2015 features a live demo of the Spark Compass Retail Marketing platform. This video showcases the features of the platform, from Gimbal iBeacon proximity based marketing, to augmented reality,content and offer delivery,geo-features and loyalty programs, to mobile payments and real-time analytics.
This platform is showcased live across the pavilion. Show attendees can download the Spark Compass app, and the app interacts with the pavilion.
店舗の近くを歩いている人に Geo-fence (ジオ・フェンス) でお得な情報をお知らせし、店舗へ誘引
店舗内では、目的の商品に近付くと Beacon でお知らせ。
商品や商品のPOPにカメラをかざして詳しい情報を見る
詳しくは動画で
The ARTS Pavilion at the NRF Big Show 2015 features a live demo of the Spark Compass Retail Marketing platform. This video showcases the features of the platform, from Gimbal iBeacon proximity based marketing, to augmented reality,content and offer delivery,geo-features and loyalty programs, to mobile payments and real-time analytics.
This platform is showcased live across the pavilion. Show attendees can download the Spark Compass app, and the app interacts with the pavilion.
