L’Oréal Paris's Makeup Genius is Bringing Us into a New Era of Beauty

化粧品のロレアルから、メイクアップを試せるアプリがリリース。

When L’Oréal Paris recently launched their Makeup Genius app, they explained, It’s not just virtual—it’s augmented reality. Hesitant to jump down the rabbit hole of selfies, I somewhat reluctantly downloaded the app. And I quickly learned that L’Oréal Paris is leading the charge for a new breakthrough in the way we look at beauty, shopping, cosmetic application, and, of course, technology. In short, the app’s last name is Genius for a reason.

Similar to developing a 3-D movie, special technology had to be used to ensure realistic effects. After more than seven years of research, RT Track 64 facial-tracking-algorism technology was patented, delivering the most precise facial recognition through a live mirror camera. You can move your lips and bat your lashes, and your virtual makeup will stay on. Being a skeptic prior to testing out the app, I can now say with confidence (after sufficiently testing and testing and testing—for “work” and for play) that I’ve never seen anything like this.

(via http://www.vanityfair.com/online/beauty/2014/june/l-oreal-paris-makeup-genius-is-bringing-us-into-a-new-era-of-beauty)