JCDecaux Cityscape (Hong Kong) - Innovate for HSBC (AR Campaign) - 新しいタイプの動く交通広告
香港で開催されるレッド·ホット·フェスティバルのプロモーションの１つとして、HSBCのクレジットカードが通行人に驚きの体験を提供。バスシェルターパネルに装備されたカメラでリアルタイムのストリートビューをキャプチャし、そこにAR技術を適用。通行人が香港の中心部でシマウマなどの大移動を体験することができる。
To promote this year’s Red Hot Festival and ignite Hong Kong people’s hottest travel wishes, HSBC Credit Card kicked off a first-ever Augmented Reality (AR) bus shelter campaign at Chater Road in Central to offer passersby incredible experience.
The bus shelter panel was equipped with camera to capture the real-time street view and implement AR technology. Passersby can experience the Great Migration even in the heart of Hong Kong.
(via http://youtu.be/Tv-lVZCh-XU)
To promote this year’s Red Hot Festival and ignite Hong Kong people’s hottest travel wishes, HSBC Credit Card kicked off a first-ever Augmented Reality (AR) bus shelter campaign at Chater Road in Central to offer passersby incredible experience.
The bus shelter panel was equipped with camera to capture the real-time street view and implement AR technology. Passersby can experience the Great Migration even in the heart of Hong Kong.
(via http://youtu.be/Tv-lVZCh-XU)
