Scottish government uses augmented reality in campaign against second-hand smoke - スコットランド政府では、受動喫煙反対運動にARを使用
スコットランド政府では、タバコの煙がいかに周りに悪い影響を与えるか、ARの可視化技術によりその怖さを伝えている。
The Scottish government has employed augmented-reality technology for an experiential campaign to highlight the effects of second-hand smoke.
The campaign followed a commitment from the Scottish government – the first of its kind globally – to set a target of reducing the proportion of children exposed to second-hand smoke from 12 to six per cent.
(read more http://www.thedrum.com/news/2014/06/30/scottish-government-uses-augmented-reality-campaign-against-second-hand-smoke)
The Scottish government has employed augmented-reality technology for an experiential campaign to highlight the effects of second-hand smoke.
The campaign followed a commitment from the Scottish government – the first of its kind globally – to set a target of reducing the proportion of children exposed to second-hand smoke from 12 to six per cent.
(read more http://www.thedrum.com/news/2014/06/30/scottish-government-uses-augmented-reality-campaign-against-second-hand-smoke)
