Avanade unveils interactive shopping with NFC, augmented reality and Kinect motion sensing
利用者が画面の前に立ち、タグに自分のWindows Phone 8デバイスをタップするか、グラブ＆ゴーを自分のモバイル端末に接続し、モバイル画面上でWebアプリケーションを起動するためのQRコードをスキャンする。その後、関心のある項目をジェスチャーで指示すると、それらを自分の携帯電話に転送することができるというもののようだ。このようなサイネージとスマートフォンの連動による、スマートスクリーンが効果を出し始めることだろう。
IT consulting company Avanade, a subsidiary of Accenture that is part owned by Microsoft, has developed an interactive shopping solution called Grab & Go that combines NFC, QR codes, augmented reality and the Kinect for Windowsmotion sensor technology that was first developed for Xbox games.
The solution enables users to view and select products from a main screen and then transfer items to their mobile device for review or purchase, all with a Minority Report-style swipe of the hand.
Consumers stand in front of the screen and then tap their Windows Phone 8 device to a tag or scan a QR code to enable Grab & Go to connect with their device and launch a web application on their phone. They can then use simple hand gestures to point to items of interest and have them transferred to their mobile phone.
