Shadow Runner in partnership with Intel @ Lego World Copenhagen 2013 -レゴのキャラクターと競争する参加型AR

レゴワールドのイベント会場で、仮想のレゴのランナーと走って競争ができるユニークな参加型AR

Make&See were invited by Intel to show off what we could do for LEGO in engaging children in a digital activity during the legendary Lego World Copenhagen using our Augmented Reality (AR) technology. Shadow Runner gave visitors the chance to stand alongside the infamous LEGO mini fig and race against him over 15m.

Queues formed and Shadow Runner was an instant hit with kids and parents alike. Camera's flashed and smiling children raced against our Lego Shadow Runner.

Emails with each runners video footage were sent out allowing all the kids to watch (and no doubt re-watch and re-watch) themselves compete.

For more info about alternative Shadow Runner campaigns and other digtial magic make and see create visithttp://makeandsee.com.

(via YouTube by Kevin Moss)