Dark Fantasy -- AR-based Mall Activation - ARマーカーを使用した食品メーカの街頭キャンペーン

Campaign using AR technology that ITC hood was held. AR marker with a design of two different challenger, toward the large display. AR is run through Web camera installed. The winner will get a cookie thing. Also, rather than the state-of-the-art technology, such methods can provide the customer still enjoyable experience.

ITCフードが開催したAR技術を使用したキャンペーンを実施。2名の挑戦者が異なるデザインのARマーカーを持ち、大型のディスプレイにむかう。設置されたWebカメラを通してARが実行される。優勝者にはクッキーがもらえるというもの。最先端の技術ではなくても、このような方法はまだまだ顧客に楽しい体験を提供することができる。

ITC foods Dark Fantasy is a chocolate filled cookie. BC Web Wise designed an Augmented Reality based game where AR markers turned into cookies on screen, and players had to grab dropping chocolate into the cookies. The activation was a huge success where participants had fun playing, and viewers had even more fun watching!

(via YouTube by TheBCWebWise)