Augmented Reality Interactive Point of Sale Display - リテールでのAR利用

AR use in retail is progressing steadily. Turning the camera on the iPad and smartphones billboard photos, you can get a variety of information.

リテールでのAR利用は着実に進んでいる。看板の写真にiPadやスマートフォンのカメラを向けると、様々な情報を得ることができる。

This display shows digital content mixed into the real content and helps the customer to find the right product in a new way.
It's a display of eglo lamps (http://www.eglo.com), produced by DS Smith Packaging (http://www.dssmithpackagingeurope.com...)
More information at http://www.treffpunkt-idee.com

(via YouTube by Michael Senner)