Honda Civic Aurasma Augmented Reality - ホンダ シビックのAR体験
世界中で絶大な人気を誇るホンダ シビックのAR。雑誌の広告にスマートフォンのカメラをかざすと、そのページのイメージを認識して仮想世界へ導いてくれる。
(via YouTube by impactknowhow)As part of the latest marketing campaign for Honda, Impact created a series of model specific interactive content to help bring the press ads to life!
By scanning the ads with your smartphone, the image of the car comes to life and you are presented with a video of the car in action, together with some interactive hotspots of various features of the car.
