It’s a recruitment campaign for the Australian Defence Force, called Mobile Medic. #AR
モバイルメディックと呼ばれるオーストラリア国防軍 医学生に対する募集キャンペーンで、X-RAYと呼ぶARアプリが利用された。
(via YouTube by GeorgePattersonYR )
Visit us at http://www.gpyr.com.au to see more of our work.
George Patterson Y&R Melbourne has created the first medically diagnosable advertising for the Australian Defence Force.
Here’s an award winning digital campaign from Down Under. This is a great example of digital being put to great use and truly engaging a niche target audience. It definitely ticks all the boxes in my opinion.It’s a recruitment campaign for the Australian Defence Force, called Mobile Medic. The task the agency (GPY&R) was given was to recruit as many Medical Students to get into a Defence University Sponsorship. Although I term it as a campaign, it is in actual fact a real test for medical wannabe’s – rather than straight digital advertising activity. It’s so good it’s just won 4 Gold Medals and oodles of silver and bronzes gongs to boot at Cannes.
