BBC Frozen Planet Augmented Reality, NJ, IL, CA - USA by Appshaker #AR
BBCの氷の惑星というＡＲ。普段近づくことが出来ない動物たちと一緒にいるような体験が得られる。
BBC Frozen Planet Augmented Reality, NJ, IL, CA - USA by Appshaker
(via https://vimeo.com/42451011)BBC Home Entertainment partnered with Appshaker Ltd for its first Augmented Reality Tour in the US, in support of the Blu-ray/DVD Frozen Planet that became available on April 17, 2012. With 4 distinctive broadcast quality 3D scenes, delighted crowds had the opportunity to place themselves right inside the content, where they were able to interact with the animals of the Polar Region. This event acted as an organic cross between an art installation and advertising. With live streaming from each event, family and friends were able to share their experience around the world.
The three market tour ran from April 19 – April 22 in New Jersey, Illinois and California and was inspired by the television series Frozen Planet, co produced by BBC/Discovery Channel, which made its US television debut March 18th on Discovery reaching over 25 million viewers.
