ASOS Scan to Shop - #Aurasmaを使用したカタログ連動の#AR
The ASOS magazine began use in a practicable catalog using AR. A special application program "ASOS Scan to Shop" is installed in a smart phone, and it starts. It changes to the site on a detailed page when the photograph of the catalog is held up with the camera of a smart phone. Being able to set the lead to information and the purchase that cannot be passed on in space alone easily is one of the points where Aurasma is excellent.
Catalog カタログ(PDF download)
Screen capture when executing it - 実行時の画面キャプチャー
Now you can shop ASOS Magazine with your mobile, plus watch behind-the-scenes videos and get surprise extras. The app works on the iPhone 4, iPhone 4S, iPad 2, iPad 3 and iPod Touch (4th generation)
(via http://itunes.apple.com/gb/app/asos-scan-to-shop/id518615450?mt=8)